Forbes valued his champagne line to be worth around $630 million. He also owns half of the alcohol line D’Usse, which is a Cognac line with Bacardi. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links sober rappers to retailer sites.
- English singer-songwriter Rita Ora entered the Tequila sector in April 2019 after joining forces with spirits marketing firm Conecuh Brands to launch Próspero.
- Canadian rapper Drake launched Virginia Black in 2016 in collaboration with De Léon Tequila founder Brent Hocking.
- Just this month, Jeezy sold his stake in the company to Pernod Richard, the beverage mega-company behind Absolut, Jameson, Chivas Regal, Malibu, Seagram’s Gin, and more.
- The Tequila is the second expression in Hagar’s Santo range, following the launch of the “world’s first” Tequila-mezcal hybrid in 2017 – created in collaboration with Maroon 5 frontman Adam Levine.
- Some singers have also announced their ambitious plans to build a distillery, including songwriting pioneer Bob Dylan and American rapper Flo Rida.
- Hudson’s vodka stands out from the pack because it’s distilled seven times in small batches in sunny Santa Barbara, it’s gluten-free, and it uses alkaline water—all of which leads to a pretty perfect dirty martini.
Black on Black Crime: Tajai/Souls of Mischief
Former Van Halen vocalist Sammy Hagar (pictured right) teamed up with American chef Guy Fieri (pictured left) to create Santo Tequila Blanco in April last year. Rock band AC/DC partnered with Amber Beverage Group’s Fabrica de Tequilas Finos distillery to launch Thunderstruck Tequila in 2016. Most recently, Drake secured a deal with luxury spirits retailer Le Clos to stock Virginia Black at Dubai International Airport. Since then, the brand has had a busy few years including new adverts, the launch of an initial public offering and a sponsorship deal with the Daytona International Speedway race track. In October 2016, Drake broke the Liquor Control Board of Ontario’s record for the largest single day launch sales with his Virginia Black brand. Made with Blue Weber Agave from Jalisco, Mexico, this smooth old world-style tequila blends earthy, white pepper and citrus aromas.
Gin And Juice: Snoop Doggy Dogg
Bay Area legend E-40 has been involved in several liquor deals. He released his own wine brand, Earl Stevens Selections, which features a Red Blend, a Moscato, and his own creation, a “Mangoscato” blend. If wine isn’t your thing, 40 Water also offers a rum-based cocktail called the “Sluricane”, and a honey fused malt-liquor appropriately called E-40.
Scapegrace unveils new distillery in NZ
Well-known rapper and entrepreneur Drake has invested in his own alcohol called Virginia Black. The partnership between him and liquor entrepreneur Brent Hocking started back in 2016; he has celebrated the deal on multiple occasions. You could see Drake celebrating on-stage at the Billboard Music Awards with bottles of VB in hand. When documenting the history of hip-hop, it’s easy to find hip-hop’s connection and love-affair with alcohol.
Legendary rapper, actor, and producer 50 Cent announced his newest line of alcohol after he sold his share of Effen for $60 million. In April of 2018, Fif’ put out a post on Instagram explaining his reason for being in France. It was clear that the hip-hop mogul had more to deliver as he started his own Cognac brand called Branson. Developed in the central regions of France, 50 delivers another quality brand of alcohol from the finest vineyards in the region. The brand first gained popularity after appearing on the HBO hit series Entourage. Just this month, Jeezy sold his stake in the company to Pernod Richard, the beverage mega-company behind Absolut, Jameson, Chivas Regal, Malibu, Seagram’s Gin, and more.
- Rap songs often serve as a window into experiences, emotions, and, of course, partying.
- P Diddy partnered-up with UK drinks giant Diageo once again this year in a 50/50 joint venture to acquire the ultra-premium Tequila brand Deleón.
- Eminem’s battle with addiction is documented in some of the rapper’s albums.
- However, it’s possible Jay Z may splash out on his own Cognac brand in the future after it was today revealed he moved into the business of luxury drinks with the acquisition of Armand de Brignac Champagne.
- Now, however, the smooth, complex bourbon is available for your sipping pleasure.